THE SHOW
Dude, What'sThe Bid?!
For the first 50 episodes, Casey Larkin & Kevin Hill sat down with freight founders, operators, and category leaders to talk about how they got into the industry, what drives them, and what they see changing in freight.
The next chapter is tighter and more diagnostic: sharper conversations about brand, positioning, demand signals, intent data, and the buyer-visible gaps freight teams keep missing until revenue starts leaking.
What this archive is
50 conversations with freight leaders, plus the next chapter taking shape in public.
The first 50 episodes
Founder interviews, operator conversations, and category stories from people building, selling, and running real freight businesses.
Why it still matters
There is real top-of-funnel value here: operator perspective, founder conviction, category context, and clips that can be repurposed into nurture and social content.
What comes next
The relaunch leans harder into brand diagnosis, positioning critique, intent signals, and how freight teams can actually operationalize what the market is telling them.
Archive + next chapter
The archive is real. The next format drops first on LinkedIn.
The full archive is not wired into this page yet.
The first 50 episodes are real conversations with founders and operators. This page just is not pretending the archive is fully connected tonight. For now, LinkedIn is where the relaunch updates, fresh clips, and the next format around intent, positioning, and brand diagnosis will appear first.
That keeps the page honest now and gives you a clean place to point people while the archive and relaunch thesis get organized properly.
What to expect
- Real conversations from the first 50 episodes with freight operators and founders.
- A relaunch that moves toward sharper brand, positioning, intent, and buyer-facing critique.
- A clear next-step CTA if someone wants to follow the show or see if they qualify.
The hosts
Casey Larkin & Kevin Hill
Casey Larkin
DWTB?! Studios — Founder
Freight-native marketer. Built brands for OneRail, Oracle, Descartes, and more. Built the original run with founder and operator conversations, and is shaping the next chapter around sharper brand and positioning critique.
Kevin Hill
Co-host
Freight industry veteran. Brought the operator lens to the first 50 conversations and will keep the relaunch grounded in what actually matters on the ground.
Watch & listen
Follow the relaunch as the next chapter starts.
The original run gave you the people, stories, and industry perspective. The relaunch will bring a tighter format around brand, positioning, buyer intent, and the buyer-visible gaps freight teams can actually fix once they know what signals to look for. Follow DWTB?! Studios on LinkedIn to catch the restart first.
The question
Dude, What's The Bid?!
We audit the gap. We show you the cost. We make the bid. That's the whole game.